🤖AI Dominates Super Bowl Ad Breaks: The Future of Advertising?

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Monday 12th of February
Today we’ll cover

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• AI Dominates Super Bowl Ad Breaks: The Future of Advertising?

• Google Invests $27 Million in European AI Education Following Microsoft's Lead

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AI + SUPERBOWL
AI Dominates Super Bowl Ad Breaks: The Future of Advertising?

From creative assistance to accessibility features, AI showcases its versatility in Super Bowl commercials.

The Reverie

During the Super Bowl, a range of commercials highlighted the diverse applications of artificial intelligence, from Microsoft's Copilot enhancing creativity to Google's Pixel 8 improving accessibility for visually impaired users. The ads not only demonstrated AI's practical benefits but also engaged with the technology's cultural impact, with some even playfully critiquing its rise.

Details

• Microsoft's "Watch Me" ad for Copilot AI emphasized AI as a creative partner, helping with tasks like movie storyboarding and studying.

• Google's Pixel 8 commercial, directed by blind filmmaker Adam Morse and featuring Stevie Wonder, showcased the Guided Frame feature, aiding visually impaired users in taking photos.

• CrowdStrike's ad took a creative twist by using an Old West setting to demonstrate AI-powered cybersecurity effectiveness against futuristic threat.

Why Should You Care?

The prominence of AI in Super Bowl commercials reflects its growing integration into everyday life and its potential to reshape industries. These ads serve as a barometer for public sentiment towards AI, indicating both excitement for its capabilities and a willingness to critique and satirize its influence.

As AI continues to evolve, its role in advertising and consumer engagement is likely to expand, making it a critical area of interest for businesses and consumers alike. Source

AI FUNDING - GOOGLE
Google Invests $27 Million in European AI Education Following Microsoft's Lead

Tech giants step up to address AI skills gap and inequality in Europe

The Reverie

Google has pledged $27 million to boost artificial intelligence (AI) skills across Europe, focusing on vulnerable and underserved communities. This move comes after Microsoft's commitment to support the National AI Research Resource (NAIRR) pilot, highlighting the tech giants' efforts to democratize AI and address potential inequalities in the sector.

Details

• Google's funding, part of its AI Opportunity Initiative for Europe, will support AI training and skills development, with an initial allocation of €10 million dedicated to equipping workers with necessary skills to navigate the evolving job market

• The tech giant is partnering with the Centre for Public Impact to identify social enterprises and nonprofits best able to reach those most likely to benefit from training.

• Google's investment follows Microsoft's pledge to the NAIRR pilot, which includes $20 million in Microsoft Azure compute credits and access to leading-edge models, aiming to democratize access to computational tools essential for advancing AI.

Why Should You Care?

These investments by Google and Microsoft underscore the growing recognition of AI's transformative potential and the need to ensure its benefits are widely accessible. By focusing on AI education and skills development, these initiatives aim to mitigate potential inequalities and ensure a diverse, well-trained workforce is prepared for the AI-driven future. Source.

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Agent. AI
Written by Dharmesh Shah. Dharmesh Shah is co-founder and CTO of HubSpot, and writes in-depth, technical (data-science background) insights in how AI works. This is a great supplement to The AI Reverie:

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“Navigating the Intersection of Human Minds and AI”. This newsletters dives deeper into usecases, and features research papers and tools that help you become smarter about AI. Highly recommended reading.

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